Sticky Situations: The GCI BLOG

The cosmetic labels on your health & beauty products not only need to appeal to the eye but they also need to be able to withstand the elements such as moisture. Most cosmetic products are stored in moisture-filled environments or they are handled on a regular basis so the beauty product labels need the ability…

When it comes to medical labeling, there are many considerations to keep in mind to make sure the products are used by consumers according to the instructions from the manufacturer. The labels also need to contain necessary information to protect the manufacturer from litigation. There are times when medical device labels are almost an afterthought…

The New Year will be here before you know it which means it is the perfect time to refresh your branding. Custom beer labels tell  a story and are considered to be your “calling card”. The label will get the attention of potential customers if they find the design to be unique, appealing and attractive.…

Custom industrial labels are tested on a daily basis under the harshest of conditions and environments. Barrel and drum labels need to be durable and easy to understand when showing operating instructions or safety warnings. These labels should also comply with industry regulations while also showcasing your company name and/or logo. On top of all…

Flexographic printing uses printing plates made of flexible photopolymer, wrapped around rotating cylinders that are part of a web press. The inked plates rotate at high speeds in order to transfer an image that is slightly raised to the substrate. Flexographic label printing is a popular option for businesses as it can be used on…

The health and beauty product market is crowded with competitors, but one way to stand out from the others is with compelling beauty product labels. Cosmetic label printing for health and beauty products runs the gamut from makeup and hair care to soap and face cleansers. Custom cosmetic labels need to have a font and imagery that…

Every type of business wants to feel their products are packaged safely and free of any type of tampering that can damage the product. This is especially true of the medical market as security labels lend an air of trust and credibility to manufacturers. One of the most popular secure printing solutions is microprinting which is an…

Variable data printing allows you to change the label graphics on your product without having to change the equipment each time. One of the most successful examples of variable data label printing was the “Share a Coke” campaign where Coca-Cola created personalized labels with popular names on them. It is no exaggeration to say that…

Research from the past few years has shown millennials have more buying power than any previous generation. Thanks to that spending power, many companies are utilizing packaging trends that follow millennial marketing strategies. Millennial customers are used to bright and bold colors on social media platforms such as Instagram as well as streaming services like…

Form fill seal packaging is handled by a machine that is used to form a package, fill it with a product, and then seal it. Rather than manually holding and filling the bags, the machine provides consistent bagging rates at a rapid speed. Horizontal form fill seal machines are often used with products that are…