The cannabis industry is one of the fastest growing industries in the United States; expected to hit $100 billion in sales by 2030. As more states legalize medical and/or recreational marijuana, the market will continue to become increasingly competitive. This means in order to stand out from the competition, you must offer products and packaging that grab the attention of potential customers. Although that may seem easy enough, the government restrictions placed on packaging and labeling make it difficult.
Labeling Issues for Cannabis Sellers
In order to differentiate your products, you need high-end, quality, and over-the-top designs and packaging. However, you also need to meet the restrictions set forth by the local government. Each state has its own set of strict labeling requirements when it comes to Cannabis products, and although these restrictions vary, the majority of states require that each product label lists the results of its lab testing, along with the specific ingredients used. And, because cannabis products are manufactured and tested in small individual batches, mass production of labels is not an option. Each batch will produce different results, which means that on-demand customizable labels are necessary.
So, how can you create packaging that will stand out from the competition, but will still be customizable enough to meet government mandates?
Here at Graphic Communications, we provide unique, innovative solutions that are tailored specifically for our customer’s printing and labeling needs. We offer high-level, advanced engineered printing that will set your designs and labels apart; and in order to meet the cannabis industry standards, we have partnered with Rick Schilling of Integrated Productivity Systems to customize batch labeling.
Partnering with Integrated Productivity Systems
Rick brings another level of strategic implementation to the mix by integrating software that facilitates the relationship between cannabis testing labs and the label printing software. This integration ensures that the lab results and ingredient list for every small batch are printed perfectly upon the custom on-demand shell labels that we provide. Thus, making it possible to create ornate and lavish labels that include all of the necessary batch requirements.
As highlighted on his website, “Rick has worked in and around manufacturing and distribution for over 20 years, providing solutions involving systems integration, software, printing equipment, custom labels, inventory management, data collection and overall process improvement in areas where People and Machines come together.” His expertise can help bring customers’ ideas to life in a way that makes sense and is incredibly efficient. It is through partnerships, like the one between Graphic Communications and Rick at Integrated Productivity Systems, that complicated workflows can lead to productive solutions.
How we can help your organization
Not in the cannabis industry, but looking to solve specific issues when it comes to designing and printing packaging and labels? No matter the industry, we can assist your organization by simplifying convoluted printing processes in 3 easy steps:
- Contact us so we can discuss your ideas and learn more about your application requirements.
- If you need a system to print on demand information such as batch/lot codes on the labels GCI will provide, we will then connect you with Rick at Integrated Productivity Systems.
- Working together, we will develop and print high-end labels that stand out from the competition and integrate perfectly with the systems that Rick has put in place.
For more information on how we can assist you in this area, contact us at 1-800-441-5335 or check out our website at www.graphiccommunications.us. We can’t wait to help you and your team make your vision a reality!