The New Year will be here before you know it which means it is the perfect time to refresh your branding. Custom beer labels tell a story and are considered to be your “calling card”. The label will get the attention of potential customers if they find the design to be unique, appealing and attractive. Even customers that are undecided when they enter a store can be moved to buy your product if the customized beer labels are memorable. In order to assist you with your branding efforts, we’ve put together a list of the Top 3 design trends for beer labels in the coming year.
Top 3 Beer Label Design Trends for 2022
- Storytelling is an important part of any branding effort as it communicates who you are, what your brand stands for and also targets your customers. Minimalism is done as a marketing tool as the public is now looking for bold and creative custom beer labels. Telling the story of your brand with the label is your chance to convey the personality of your business.
- Your beer label design should have nothing to hide when it is being examined by the public. People care about what they are putting in their bodies and they want information that is easy to find. While some people might be looking for calorie or sugar count, more sophisticated beer enthusiasts want to know where the hops came from and they want labels that are open and transparent.
- Variety packs are a perennial best seller as one market research company (IRI) showed 12-packs of 12oz craft cans grew at more than 52% year-over-year in 2020. Variety packs are a great sales option but you need to consider the beer label design when creating the packaging. Find a creative way to promote the beers instead of simply slapping your logo on the packaging.
You Brew. We’ll Make The Customized Beer Labels
We are your partner when it comes to the design and creation of customized beer labels. We can create a new design or elevate your existing design so it will get attention and drive sales. We will help you start from scratch or enhance the existing design with metallic finishes (or other finishing touches). The goal is to increase the shelf appeal of your beer with label designs that can withstand any environment and also stand up to repeated handling. You brew the beer while we make labels that use the latest design trends to get your product in the hands of consumers.
Enhance and elevate your beer labels by contacting our experienced design team today.
Contact Us Now for More Information