Have you given enough thought to the appearance of your business labels? Is your digital label printing method accurately reflecting your brand? If not, let’s quickly compare flexographic printing vs. digital printing. The technical differences between the two are pretty straightforward. Flexo label printing uses ink that is applied to rubber printing plates. The plates are attached to cylinders and rolled onto a printing surface. On the other hand, digital label printing is when the image is directly placed on the printing surface through the application of toner. While flexo label printing needs its own custom plates for each color, it can be used with almost any label material and also include label finishing options like lamination or foiling. Digital printing can only be used on certain materials, but it can print a clean, clear and exact image each time without needing to use plates.
Interested in flexographic printing? It has some great advantages like:
Maybe you are leaning towards digital label printing? These benefits might make up your mind:
Just like no two snowflakes are alike, the print needs of individual companies are rarely the same. The final decision of flexographic printing vs. digital printing depends on the features and results that are important to your product and brand. After reviewing all of the benefits and differences discussed in this article, you might want to make a list of “pros and cons” between your finishing needs, overall budget, the type of substrate you are using and if you need to alter some of the data on each printed item. Once you consider all of the factors involved in your long-term printing strategy, you will be ready to make an informed and educated final decision.
Reach out to our expert team today so we can help you find the best method for your label printing needs.
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