Craft beer is one of the most popular beverages in the United States. Annually, it boasts $19.6-billion in sales and 18% of the overall beer market according to the non-profit Brewers Association. Custom beer labels must deliver the legally required information like alcohol content and government warnings as well as unique graphics that brand the beer and get the attention of consumers. You can go about that in a few different ways, but we are big fans of the wrap-around beer label for cans and bottles.
Wrap-around beer labels are just what their name implies. These labels fully wrap around the container to which they are applied. Wrap-around beer labels use fewer materials (so they cost less) and the tactile feel of the label can deliver the handcrafted feeling consumers desire. Back labeling traditionally contains information such as the Surgeon General’s warning and information about the actual beer (ingredients, ABV, etc.) or the brewery that produces the beer.
Now that you have a better idea about what goes into the design of custom beer bottle labels and growler labels, it’s time to create your beer labels and put them on the bottle. Our Pre-Press Studio design services help ensure the label you have designed, or simply have in mind, is brought to life and meets the branding standards of your product. Whether the label artwork already exists, or you need help producing it, we provide high-quality results that are delivered on time and within your budget.
Get more expert tips and tricks when it comes to the design and creation of craft beer labels when you call us today.
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