Variable data printing allows you to change the label graphics on your product without having to change the equipment each time. One of the most successful examples of variable data label printing was the “Share a Coke” campaign where Coca-Cola created personalized labels with popular names on them. It is no exaggeration to say that this campaign was a game-changer for variable data printing with product labels. The public made it a point to either find and purchase their name or the names of their loved ones. A similar marketing strategy could easily be applied to the adhesive digital labels on your products so you can personalize and vary the content according to the needs and desires of your target audience.
Personalized labels are not limited to one particular industry or brand. From the medical industry to the health and beauty or food and beverage markets, any industry can engage their audience, diversify the look of their products and customize the marketing message or story they want to share with the public. From additional label security (with serialized barcodes) to lower costs and increased consumer engagement, the ability to personalize labels expands your brand and grows your sales and customer loyalty.
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