Our team offers end-to-end project management, design, development, and delivery services for

  • Pressure-sensitive product labels
  • Custom beer labels
  • Heat-seal flexible packaging
  • ...and more!


We understand that you need to avoid costly production shutdowns, and get back to focusing on growing your business. You're the expert on your product and industry requirements. We listen, partner with you from beginning to end, and aren't satisfied until you are.


Graphic Communications, Inc. (GCI) was founded in October of 1974 by Robert J. Lawler, Sr. With a long family history in the label industry and a degree in marketing, Bob began his career as a label salesman during the 1950’s. In 1974, Bob decided to fulfill his lifelong dream of becoming a business entrepreneur. He saw the need and growth potential in an emerging pressure sensitive label market, replacing the older technology of glue applied and gummed labels. Armed with ambition and fortitude, he would sell labels during the day and run the printing press in the evening.

In 1981 his daughter, Loretta Lawler, joined the business as Office Manager. In 1985 Bob, Jr. entered the business upon completing his printing courses at Rochester Institute of Technology. As Plant Manager, Bob, Jr. was overseeing an operation that included three presses and an expanding finishing department. In that same year Loretta moved into a sales position, learning from and working with her father.

As the company continued to grow, GCI turned its focus to the evolving pharmaceutical, medical, office products and chemical markets. By August of 1991, the increasing demand for pressure sensitive labels, packaging and warehousing services led to the construction of the current 28,000 square foot facility.

With this larger facility and a growing clientele, five new web presses were added: one 10-color rotary screen/UV flexo, one 8-color UV flexo, two 6-color web presses and one 10-color web press. In addition to the new printing presses, GCI added pouching, folding and gluing equipment, an in-house art/digital plate department, customer inventory management programs and environmental partnerships. In 2007 the HP Indichrome Digital Department was installed. Today, GCI continues as a family run operation under the direction of Loretta and Bob, Jr.



Need help now? Call us at 800.441.5335