ABOUT US

Graphic Communications, Inc. (GCI) was founded in October of 1974 by Robert J. Lawler, Sr. With a long family history in the label industry and a degree in marketing, Bob began his career as a label salesman during the 1950’s. In 1974, Bob decided to fulfill his lifelong dream of becoming a business entrepreneur. He saw the need and growth potential in an emerging pressure sensitive label market, replacing the older technology of glue applied and gummed labels. Armed with ambition and fortitude, he would sell labels during the day and run the printing press in the evening.

In 1981 his daughter, Loretta Lawler, joined the business as Office Manager. In 1985 Bob, Jr. entered the business upon completing his printing courses at Rochester Institute of Technology. As Plant Manager, Bob, Jr. was overseeing an operation that included three presses and an expanding finishing department. In that same year Loretta moved into a sales position, learning from and working with her father.

As the company continued to grow, GCI turned its focus to the evolving pharmaceutical, medical, office products and chemical markets. By August of 1991, the increasing demand for pressure sensitive labels, packaging and warehousing services led to the construction of the current 28,000 square foot facility.

Today, GCI continues as a family run operation under the direction of Loretta and Bob, Jr.