Uncategorized

In the crowded world of consumer products, packaging can make or break a sale, especially for small and emerging brands. A newly published study from Sappi and Clemson University’s packaging science department has confirmed what many in our industry have long suspected: packaging isn’t just a protective shell. It’s a powerful sales tool. Titled “The…

For today’s consumers, sustainability isn’t optional, it’s shaping brand loyalty and purchasing behavior. Recent research highlighted in The Wall Street Journal shows that over one-third of U.S. and Canadian shoppers have skipped a purchase because of unsustainable packaging. In Europe, that figure climbs to more than 40%. What does this mean for brands and packaging…

More and more brands are choosing stand-up pouches for their packaging. They’re lightweight, cost-effective, space-saving, and easy for consumers to store and reseal. But what really elevates a pouch? A well-designed, high-quality label. At GCI, we’ve seen firsthand how effective this combination can be. Applying custom labels to blank pouches allows brands to stay flexible…

Lily Dymant’s love for horses started when she was just seven years old, spending her youth riding, competing, and working at barns. After a 15-year break, life brought her back to the barn post-pandemic, where she rediscovered her passion for horses in a deeper way. Her bond with Clifford, her own horse with a tough…

The packaging world is always evolving, and 2D barcodes are emerging as a key innovation shaping the future of labels and packaging. These barcodes are more than just a tool for scanning – they’re a gateway to transparency, customer engagement, and supply chain efficiency. What Are 2D Barcodes? Unlike traditional 1D barcodes, which store limited…

A product label is more than just a piece of packaging—it’s a critical component of your brand identity. It shapes how people see your product, helps them connect with it, and can even sway their decision to buy it. At GCI, we understand that getting the perfect label goes beyond aesthetics—it’s about precision, consistency, and…

In today’s constantly changing marketplace of consumer behavior, the significance of label design for small brands is more important than ever. We’ve moved far beyond the printed label as just a product identifier. Today’s products need a storytelling tool that not only resonates with consumers with shortening attention spans but also embodies the essence of…

GCI’s journey from its humble beginnings to becoming the custom label and packaging solutions provider it is today is a testament to the power of family, hard work, and a relentless pursuit of excellence. Founded half a century ago by the late Robert Lawler, Sr., the company’s story began in an unlikely setting – at…

Setting the Standard in Digital Label Printing Solutions At Graphic Communications, Inc., we’ve always been at the forefront of embracing innovative technologies in the label printing industry. Our pioneering venture into digital label printing technology decades ago positioned us as early adopters, leading the way in offering advanced digital solutions. With our state-of-the-art HP Indigo…