About Us

Our Mission

dad_lawlerGraphic Communications, Inc. provides comprehensive custom label printing services including digital printing, flexographic printing, converting for labeling and flexible packaging. Through teamwork, innovation and the latest in technology, we continually surpass client expectations. Based on a long-term, multi-service approach, we continue to develop strong partnerships and provide comprehensive solutions to advance our clients’ business.

Our History

Graphic Communications, Inc. (GCI) was founded in October of 1974 by Robert J. Lawler, Sr. With a long family history in the label industry and a degree in marketing, Bob began his career as a label salesman during the 1950’s. In 1974, Bob decided to fulfill his lifelong dream of becoming a business entrepreneur. He saw the need and growth potential in an emerging pressure sensitive label market, replacing the older technology of glue applied and gummed labels. Armed with ambition and fortitude, he would sell labels during the day and run the printing press in the evening.

In 1981 his daughter, Loretta Lawler, joined the business as Office Manager. In 1985 Bob, Jr. entered the business upon completing his printing courses at Rochester Institute of Technology. As Plant Manager, Bob, Jr. was overseeing an operation that included three presses and an expanding finishing department. In that same year Loretta moved into a sales position, learning from and working with her father.

As the company continued to grow, GCI turned its focus to the evolving pharmaceutical, medical, office products and chemical markets. By August of 1991, the increasing demand for pressure sensitive labels, packaging and warehousing services led to the construction of the current 28,000 square foot facility.

With this larger facility and a growing clientele, five new web presses were added: one 10-color rotary screen/UV flexo, one 8-color UV flexo, two 6-color web presses and one 10-color web press. In addition to the new printing presses, GCI added pouching, folding and gluing equipment, an in-house art/digital plate department, customer inventory management programs and environmental partnerships. In 2007 the HP Indichrome Digital Department was installed. Today, GCI continues as a family run operation under the direction of Loretta and Bob, Jr.

Our Capabilities

GCI handles many markets in which the performance of the end-product is critical. These products—including in-vitro diagnostic slides, medical device lidding and clinical trial labels—require the most stringent quality control measures and product consistency. At GCI, quality assurance is integrated into every step of the production process providing complete traceability and ensuring precise compliance to your specifications.

Our Expertise

We understand the importance of your product arriving on time and on specification. That is why GCI has become a trusted “behind-the-scenes” partner to several companies within the printing industry—including our competitors. Built on a foundation of innovative processes, consistent quality and commitment to customer response and satisfaction, GCI has established its reputation as a fully integrated, single-source custom label printer for digital rotary screen and flexographic labeling and packaging.

Please contact us for any of your custom label printing needs.